ACCC Takes on Supermarket Giants Over Alleged Misleading Discount Pricing
In September 2024, the ACCC took aim at the supermarket giants, accusing them of temporarily raising prices on certain products, only to later advertise those same products as 'discounted'.
The ACCC has taken proceedings in respect of alleged breaches of the Australian Consumer Law (ACL), which provides that businesses must not make false or misleading statements about prices.
We have a free short and engaging video that breaks down the case and provides guidance on how your business can steer clear of similar issues - which you can access on our website!